Casinos

Add digital signage to the list of items now considered strategic weapons in the hotly competitive casino market. Taking a cue from the retail industry, casino operators are seeing that digital signage is highly effective in attracting attention and creating motivation among customers that drives sales and revenues to higher levels. It may seem counterintuitive to introduce yet another visual stimulus into the casino environment, where in nearly every corner of a property, the patron is faced with visual messaging of some type. However, an investment in digital signage promises returns to casinos that are specifically measurable and can significantly impact the bottom line.
Among these returns are:

contribution to visual appeal and customer attraction to the property
increases in customer interest in particular games or property offerings,
enhanced ability to react to competitive property offerings and promotions
lower costs of ownership compared to alternative signage technologies

The primary value proposition of digital signage is the broad extent to which it can be used across a casino or gaming property. The lobby drive, guest entrances, registration and check-in, walkways and corridors, elevator walls, restaurant entrances and interiors, valet parking even taxi stands; all are areas where people arrive, congregate, play, wait and transit. Currently, many of these locations are served by rear-lit transparencies or facings. Each carries a single message or promotion that must be physically maintained. This means developing individual content for each facing, physically installing it, and replacing it with new content as often as needed.