Supermarkets

The first retail establishments to recognize the benefits of digital signage were grocery stores. They recognized benefit to digital signage is their ability to focus their advertising at the customer in the store. Digital Ad Network enables storeowners to install channels of digital signage displays that deliver specific departmental advertising focused at the customer at the critical last mile of the buying decision, the point-of-purchase. In-store channels are controlled from a central location either at the store or at the corporate headquarters.

Ad content reflects the changes necessary to meet the demands of weekly, daily or even hourly sales campaigns. Digital Ad Network integrated into the stores pricing database, updates pricing in real-time. RFIDs are applied to products and integrated into the digital signage network facilitating the display of a focused brand MESSAGE to the RIGHT customer at the RIGHT time in the RIGHT location.